Thinking back to my time as a teacher the word ‘analyse’ was one of those mysterious terms used liberally in A Level history teaching.
It was bandied about with other equally abstract terms like ‘interpret’ and ‘evaluate’. Everyone knew they should be doing it but no one actually knew how.
As a teacher I was often asked by my students to explain the term and it was a moment I dreaded!
Not because I didn’t know what it was. Not because I couldn’t do it. It’s just one of those things that’s tricky to explain in simple terms.
Analytics in social media are a bit like the skills of the amateur historian – murky but necessary. Used wisely analytics will provide you with data about your audience that can prove invaluable to your content marketing strategy.
I used to tell my students analysis was the process of delving beneath the surface of the issue to uncover its real purpose and analytics for social media is just the same. By diving beneath the surface of your daily online activity you can uncover what people are really doing with your content.
When individuals interact on social networks they leave a digital trail behind them. Using a range of tools, some integrated within social networks others standalone products, content marketers can pick up the trail and use it to interpret customer behaviours, improve customer satisfaction and measure the effectiveness of online marketing activities.
Understanding the nature of your customers is crucial in order to provide them with the service they require.
Analytics you may have already come across include Facebook Insights, Google Analytics, Kissmetrics, Sprout Social and Hootsuite. What you may not be as familiar with, however, is how to use them and what exactly to do with all that data!
At Stori we use a range of tried-and-tested analytics to measure the effectiveness of your content marketing campaigns but we can also work with the analytics of your choice. We provide guidance and training on how to use analytics effectively or we can handle your analytics for you.
Give Stori a shout if you think we can help.