As the age old saying goes, ‘time is money’. The key to any marketing strategy worth its salt is content – and lots of it. In this blog we show you how to make your content work for you.
Picture this – how to legally use images online
With websites becoming easier to run and in higher demand by the consumer, issues of copyrighting are becoming more prevalent for business owners. Unfortunately, with this comes the risk of coming into contact with a copyright claim if you don’t follow the law.
Steph’s stories – The challenge of digital marketing
Hello, again. Please don’t be put off by the blog title; I promise not to be a negative Nancy!
Many people turn to digital marketing’s biggest influencers for advice at times. Whether it’s blogs, news articles, webinars, hangouts or whatnot I can get a little… deflated reading some of it.
Continue reading “Steph’s stories – The challenge of digital marketing”
Freelancing: it’s no fairytale
Many people know I started out freelancing and I surprise myself sometimes because I actually know quite a lot about it. This so-called ‘gig economy’ seems to be the career choice of the moment but for me it was entirely by accident and not design. I don’t know if that made it tougher or easier.
Steph’s Stories – Content planning: my tips for a typical week
Hello again, I’m Steph and I’ve been working freelance for Stori for almost 3 years on some exciting projects.
Tori – head Stori-teller – invited me to share some of the things I’ve learnt along the way with you fine people so I’ll be blogging about my experiences regularly from now on.
Continue reading “Steph’s Stories – Content planning: my tips for a typical week”
Top 4 tips for promoting your blog with social media
So you’ve just created a stellar piece of content? Nice work! I bet you’re eager to sit down for a well-earned cuppa? Well, don’t pat yourself on the back too soon, you’ve still a way to go before being recognised internationally as the blogging big cheese!
read the full stori…
Planning An Effective Content Marketing Campaign: Part One
The current buzz-phrase of choice in the world of content marketing is ‘content is king’. Whilst the sentiment is admirable I prefer to use the phrase ‘quality content is king’.
Either way it’s an essential component of any viable content marketing strategy but is, quite frankly, useless without strong foundations to hold it up and allow it to spread.
read the full stori…
Get SMART and build your content marketing strategy
Recently I’ve started to question exactly what it is our clients want from us. I think it’s only by talking to more and more people that you begin to get a feel for what the customer really wants, which isn’t necessarily what you assumed it would be.
read the full stori…
A Brief History Of Social Media
There’s no exact definition for the term ‘social media’ and I think if you asked ten different people what it meant you would probably get ten different answers. This is because social media means something slightly different to everyone.
And the reason for this?
Simple – everyone uses social media in a slightly different way.
In a nutshell I would define social media thus:
Social media are websites where people interact with eachother to share and discuss information about each other and their lives using a diverse range of content (words) and multimedia (photos, video, audio).
So how would you define social media? read the full stori…
Social Media? What’s In It For (S)ME?
People use social media networks for many different reasons: to socialise, to obtain information, to sell products, to relax, to be entertained, to broadcast opinions, to simply pass the time. In essence social media has become an extension of our ‘real’ life.
read the full stori…