As the age old saying goes, ‘time is money’. The key to any marketing strategy worth its salt is content – and lots of it. In this blog we show you how to make your content work for you.
Steph’s Stories – Content planning: my tips for a typical week
Hello again, I’m Steph and I’ve been working freelance for Stori for almost 3 years on some exciting projects.
Tori – head Stori-teller – invited me to share some of the things I’ve learnt along the way with you fine people so I’ll be blogging about my experiences regularly from now on.
Continue reading “Steph’s Stories – Content planning: my tips for a typical week”
Planning An Effective Content Marketing Campaign: Part One
The current buzz-phrase of choice in the world of content marketing is ‘content is king’. Whilst the sentiment is admirable I prefer to use the phrase ‘quality content is king’.
Either way it’s an essential component of any viable content marketing strategy but is, quite frankly, useless without strong foundations to hold it up and allow it to spread.
read the full stori…
Get SMART and build your content marketing strategy
Recently I’ve started to question exactly what it is our clients want from us. I think it’s only by talking to more and more people that you begin to get a feel for what the customer really wants, which isn’t necessarily what you assumed it would be.
read the full stori…
Stori says YES to getting published
In our line of work you rarely get an opportunity to showcase your writing and take the credit for it. Unless you clinch a deal as an in-house writer, get content published on a blog aggregator like Huff Post, or write and promote your own blog, opportunities to flex your authorial muscles are few and far between.
Continue reading “Stori says YES to getting published”
My Stori: The Next Chapter
If you’ve made it this far, chances are, you like to read or you’re just plain nosey. Great! We have two things in common already so please read on. This isn’t intended to be a long post; more of a ‘hello and welcome’ and a ‘thank you for visiting’ post. read the full stori…