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Category: content

Posted on August 18, 2019July 21, 2020

Five ways to repurpose your content

As the age old saying goes, ‘time is money’. The key to any marketing strategy worth its salt is content – and lots of it. In this blog we show you how to make your content work for you. 

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Posted on January 10, 2019July 18, 2020

Steph’s Stories – Content planning: my tips for a typical week

Hello again, I’m Steph and I’ve been working freelance for Stori for almost 3 years on some exciting projects.

Tori – head Stori-teller – invited me to share some of the things I’ve learnt along the way with you fine people so I’ll be blogging about my experiences regularly from now on.

Continue reading “Steph’s Stories – Content planning: my tips for a typical week”

Posted on June 7, 2018July 18, 2020

Planning An Effective Content Marketing Campaign: Part One

The current buzz-phrase of choice in the world of content marketing is ‘content is king’. Whilst the sentiment is admirable I prefer to use the phrase ‘quality content is king’.

Either way it’s an essential component of any viable content marketing strategy but is, quite frankly, useless without strong foundations to hold it up and allow it to spread.
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Posted on April 30, 2018July 18, 2020

Get SMART and build your content marketing strategy

Recently I’ve started to question exactly what it is our clients want from us. I think it’s only by talking to more and more people that you begin to get a feel for what the customer really wants, which isn’t necessarily what you assumed it would be.
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Posted on February 5, 2017July 18, 2020

Stori says YES to getting published

In our line of work you rarely get an opportunity to showcase your writing and take the credit for it. Unless you clinch a deal as an in-house writer, get content published on a blog aggregator like Huff Post, or write and promote your own blog, opportunities to flex your authorial muscles are few and far between.
Continue reading “Stori says YES to getting published”

Posted on April 21, 2016July 18, 2020

My Stori: The Next Chapter

If you’ve made it this far, chances are, you like to read or you’re just plain nosey. Great! We have two things in common already so please read on. This isn’t intended to be a long post; more of a ‘hello and welcome’ and a ‘thank you for visiting’ post. read the full stori…

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