This is probably one of the terms in the A-Z that needs little introduction – if you’re here now you’re reading a blog – in it’s most simplistic form an online discussion or an informational site.
Blogs began life as what I like to call ‘virtual soapboxes’, online platforms for individuals to shout about everything they loved, hated or felt passionate about.
Marketers eventually caught onto the phenomenon as a method of reaching out to engage a remote audience. Businesses could also shout about things they felt passionate about, namely themselves and their products.
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